What's Happening?
Two former senior leaders from Knight Frank's land and development team, Will Jordan and Charlie Steele, have established a new residential development consultancy named Ashlawn Chase in Henley-in-Arden, Warwickshire. With nearly 40 years of combined
experience in the Midlands property market, the duo aims to provide straightforward, commercially focused advice. The consultancy is already advising on residential-led development opportunities across the Midlands, handling land disposals, acquisitions, and development consultancy. The firm emphasizes a director-led model, ensuring that every instruction is managed by experienced professionals. This move reflects a broader trend in the property advisory sector, where boutique firms are emerging to offer more direct client access amid regulatory changes and economic uncertainties affecting the residential property market.
Why It's Important?
The establishment of Ashlawn Chase highlights a significant shift in the property consultancy sector, where experienced professionals are opting to create independent practices. This trend is driven by the need for more personalized and agile services in a market that is becoming increasingly complex due to regulatory changes and economic uncertainties. The new consultancy aims to fill a gap by providing direct access to seasoned advisers, which is becoming more valued by clients facing challenging market conditions. This development could influence how property consultancy services are delivered, potentially leading to more boutique firms entering the market to meet the demand for specialized and direct advisory services.











