What's Happening?
A new report by KPMG UK reveals that one in ten UK consumers are primarily purchasing non-grocery items through resale platforms, marking a significant shift in the retail landscape. The study found that 8% of consumers across all age groups have used
platforms like Vinted and eBay as their main source for non-grocery goods in 2026, with the figure rising to 15% among 18 to 24-year-olds. Additionally, a third of consumers have sold items through resale platforms, with younger groups leading this trend. Despite the rise in second-hand shopping, traditional retail channels still dominate non-grocery purchases.
Why It's Important?
The growing preference for second-hand shopping reflects changing consumer priorities, driven by factors such as affordability, sustainability, and convenience. This trend is reshaping the retail industry, prompting some retailers to launch their own resale and reuse initiatives. As consumers continue to prioritize cost-effective and sustainable options, the demand for pre-loved goods is likely to influence the production and sale of new items. Retailers may need to adapt their strategies to cater to this shift, potentially impacting their business models and market positioning.
What's Next?
With the cost of living remaining high and sustainability a key concern for consumers, the growth of the resale market is expected to continue. Retailers may increasingly incorporate resale options into their offerings, providing consumers with more choices and potentially enhancing brand loyalty. The ongoing shift towards second-hand shopping could also lead to further innovations in the retail sector, as businesses seek to meet evolving consumer demands.
