What's Happening?
Laura Schwab, a former executive in the automotive industry, has launched a new company called Addition, which aims to revolutionize how consumers interact with their smartphones. After a 22-year career
in the automotive sector, including a stint as president of Aston Martin the Americas, Schwab decided to pivot to entrepreneurship. Her first product, Alma, is a round, wireless charger that magnetically attaches to the back of a cellphone, offering a sleek and stylish alternative to traditional chargers. The product is designed to be both functional and aesthetically pleasing, resembling a tech accessory that could be found in an Apple store. Schwab's company is already collaborating with brands in the hospitality sector, such as The Carlyle hotel, to offer bespoke designs.
Why It's Important?
Schwab's transition from the automotive industry to technology highlights a growing trend of cross-industry innovation, where skills and insights from one sector are applied to another. This move could influence how tech products are designed, focusing not only on functionality but also on emotional appeal and design aesthetics. The introduction of Alma could disrupt the wireless charging market by offering a product that combines practicality with high-end design, potentially appealing to consumers who value both technology and style. Additionally, Schwab's decision to manufacture in Korea, with plans to move production to the U.S., reflects broader trends in global manufacturing and supply chain strategies.
What's Next?
Schwab plans to expand Addition's product line, with Alma serving as the first in a suite of products. The company is exploring further collaborations with well-known brands and considering brick-and-mortar sales. As manufacturing moves to the U.S., the company expects faster turnaround times and increased flexibility in design customization. Schwab's entrepreneurial journey is likely to inspire other industry veterans to explore new ventures, potentially leading to more innovative products across various sectors.
