What's Happening?
The Haslam Sports Group (HSG), led by Dee and Jimmy Haslam, is exploring the possibility of establishing a National Women's Soccer League (NWSL) expansion franchise in Columbus, Ohio. HSG, which owns the NFL's Cleveland Browns and MLS's Columbus Crew,
is considering this venture alongside partners including Nationwide and the family of Dr. Pete Edwards. The group has engaged in discussions with the NWSL, expressing enthusiasm about the growth of women's sports and the potential for an expansion team in Columbus. The city is a strong contender for the NWSL's 18th franchise, although no final decision or timeline has been set. The proposed team would play at ScottsMiracle-Gro Field, the current home of the Columbus Crew, with plans for a separate training facility already underway.
Why It's Important?
The potential expansion of the NWSL into Columbus signifies a growing interest and investment in women's sports, particularly soccer. This move could enhance the visibility and popularity of women's soccer in Ohio, providing local fans with more opportunities to engage with the sport. For the Haslam Sports Group, this expansion represents a strategic investment in a rapidly growing league, potentially increasing their influence in the sports industry. The establishment of a new team could also stimulate local economic activity, from increased attendance at games to potential job creation related to team operations and facilities. Moreover, it underscores the broader trend of expanding women's professional sports leagues, which can lead to greater gender equity in sports.
What's Next?
As the Haslam Sports Group continues discussions with the NWSL, the next steps involve finalizing the bid and securing approval from the league. If successful, the new team could begin play by 2028, aligning with the timeline for the league's 17th team in Atlanta. The group will need to address logistical considerations, such as the development of training facilities and marketing strategies to build a fan base. The NWSL's decision-making process will likely involve evaluating the financial and operational readiness of the Columbus bid, as well as its potential to contribute to the league's growth. Stakeholders, including local government and community organizations, may also play a role in supporting the bid and ensuring its success.
