What's Happening?
Kelli Valade, the newly appointed President and CEO of the Women’s Foodservice Forum (WFF), is advocating for leadership development as a critical component for success in the foodservice industry. Valade, who has previously held CEO positions at Denny’s
Corp and Red Lobster, brings extensive experience to her role at WFF. Her leadership is seen as pivotal at a time when the industry faces increasing complexity and evolving workforce expectations. Valade's vision for WFF includes expanding its impact by developing strong leadership pipelines and supporting the next generation of industry leaders. She emphasizes the importance of creating environments where individuals feel seen and supported, which she believes is essential for driving meaningful business results.
Why It's Important?
The emphasis on leadership development in the foodservice industry is crucial as companies navigate a rapidly changing landscape. Strong leadership is necessary to address challenges such as workforce expectations and industry complexities. By focusing on leadership development, WFF aims to equip individuals with the skills and confidence needed to advance in their careers, ultimately benefiting the companies they work for. This approach not only supports individual growth but also contributes to the overall success and sustainability of the industry. Valade's leadership at WFF is expected to enhance the organization's role as a partner to the industry, fostering a culture of continuous learning and development.
What's Next?
Under Valade's leadership, WFF plans to expand its reach and impact by offering year-round programming and local connections. The organization aims to provide ongoing learning opportunities and support for leaders at every stage of their careers. This includes structured development tracks and access to top-level executives and thought leaders. By growing its membership and expanding its offerings, WFF seeks to build a community that supports leaders and helps them reach their full potential. Valade's focus on creating a sense of purpose and belonging within the organization is expected to drive meaningful change and innovation in the foodservice industry.















