What's Happening?
Chloe Watts, a football enthusiast from Gloucestershire, has faced significant misogyny as a female sports fan. Raised attending Bristol Rovers games, Watts has encountered derogatory comments both online and in person, suggesting she does not belong
in the sport. In response, she has become an ambassador for 'Her Game Too', a campaign launched in May 2021 to combat sexism in sports. Initially focused on football, the campaign has expanded to include cricket, rugby, and ice hockey. Watts highlights a survey by 'Her Game Too' indicating that 58% of female sports fans have experienced sexism in public venues. The campaign has led to the establishment of 'Her Game Too' pubs, which are designated safe spaces for women to watch sports, with staff trained to recognize and address sexism.
Why It's Important?
The advocacy by Chloe Watts and the 'Her Game Too' campaign is crucial in addressing the pervasive issue of sexism in sports. By creating safe spaces and raising awareness, the campaign aims to foster a more inclusive environment for female sports fans. This movement is significant as it challenges long-standing gender biases and promotes equality in sports viewership and participation. The initiative also highlights the broader societal issue of gender discrimination, encouraging public venues to take active steps in creating welcoming environments for all fans. The campaign's success could lead to increased female participation in sports, both as fans and athletes, contributing to the growth and diversity of the sports industry.
What's Next?
The 'Her Game Too' campaign is expected to continue expanding its reach and influence. More pubs and venues may join the initiative, providing safe spaces for women to enjoy sports without fear of harassment. The campaign's growth could also inspire similar movements in other regions and sports, further promoting gender equality. Additionally, the increased visibility of women's sports, supported by campaigns like 'Her Game Too', may lead to greater media coverage and sponsorship opportunities, enhancing the profile and financial viability of women's sports leagues.
