What's Happening?
Exadel, a global software development and consulting firm, has announced the acquisition of Tangent, a UK-based digital experiences consultancy. This strategic move aims to bolster Exadel's capabilities in digital experience (DX) by integrating Tangent's
expertise in user, web, and product experience design with Exadel's engineering and AI strengths. The acquisition is set to enhance Exadel's ability to deliver comprehensive digital transformation solutions that connect front-end design with back-end platforms and advanced AI solutions. Tangent, known for its work with clients like SAP and Vodafone, will now operate under Exadel, with its CEO Leigh Gammons taking on a senior leadership role within the company.
Why It's Important?
The acquisition of Tangent by Exadel is significant as it strengthens Exadel's position in the competitive field of digital transformation services. By combining Tangent's design expertise with Exadel's engineering and AI capabilities, the company can offer more integrated solutions to its clients, potentially leading to improved customer experiences and business outcomes. This move also expands Exadel's presence in Europe, enhancing its global reach and ability to serve multinational clients. The integration of AI into digital experiences is increasingly crucial as businesses strive to meet evolving customer expectations and drive measurable outcomes.
What's Next?
Following the acquisition, Exadel plans to launch a joint AI accelerator program for enterprise clients, leveraging Tangent's strategic consultancy expertise and Exadel's engineering scale. This initiative aims to help organizations transition from AI ambitions to real-world applications, further solidifying Exadel's role as a leader in AI-driven digital transformation. The company will likely focus on expanding its client base and enhancing its service offerings to meet the growing demand for sophisticated digital solutions.
