What's Happening?
Sydney Sweeney is set to star in and produce a film adaptation of Edith Wharton's novel 'Custom of the Country'. The project is a collaboration between Studiocanal and Charles Finch's Rabbit's Foot Films,
with Josie Rourke directing. The film will feature Sweeney as Undine Spragg, a character described as a fiercely ambitious woman from the Midwest who seeks social prominence in turn-of-the-century New York. The narrative explores themes of ambition and social mobility during a period of significant economic and social change. The production is fully financed by Studiocanal, which will also handle its theatrical release across various territories, including the UK, France, and Germany. The film is set to begin principal photography soon, with casting director Nina Gold assembling the ensemble cast.
Why It's Important?
This adaptation of 'Custom of the Country' highlights the enduring relevance of Edith Wharton's work, particularly its exploration of social ambition and the American class system. Sydney Sweeney's involvement as both star and producer underscores her rising influence in the entertainment industry. The project also marks a significant collaboration between major production entities like Studiocanal and Rabbit's Foot Films, potentially impacting the global film market with its planned international releases. The film's themes resonate with contemporary discussions about social mobility and ambition, offering a period piece that reflects modern societal issues.
What's Next?
As the film enters production, attention will likely focus on the casting choices and how the adaptation will interpret Wharton's novel for a modern audience. The film's release strategy, including its debut at the European Film Market, suggests a strong push for international distribution. Industry observers will be watching to see how the film performs in various markets, which could influence future adaptations of classic literature. Additionally, Sweeney's dual role as star and producer may set a precedent for other actors seeking greater creative control over their projects.
