What's Happening?
Vinted, a European fashion resale platform, has launched its services in New York, marking its entry into the U.S. market. Founded in Lithuania in 2008, Vinted has grown to become a leading platform for secondhand
fashion across 22 European countries. The platform reported a revenue of €813.4 million in 2024 and is projected to reach €1 billion in 2025. Vinted operates as a peer-to-peer marketplace, allowing consumers to sell directly to each other without seller fees, a model that differentiates it from U.S. competitors like Poshmark and Ebay, which charge seller fees. Instead, Vinted charges buyers a fee. The company aims to capitalize on the growing U.S. resale market, which has been expanding rapidly since the COVID-19 pandemic.
Why It's Important?
Vinted's entry into the U.S. market is significant as it introduces a new competitive dynamic in the rapidly growing resale sector. The U.S. secondhand market has been experiencing robust growth, outpacing the broader retail clothing market. Vinted's no-seller-fee model could attract a large number of sellers, potentially disrupting established players like Poshmark and Ebay. The platform's focus on sustainability and cost savings aligns with increasing consumer interest in secondhand shopping, driven by economic factors and environmental concerns. This move could accelerate the shift towards more sustainable fashion consumption in the U.S.
What's Next?
Vinted's initial launch in New York is likely the first step in a broader U.S. expansion strategy. The company may roll out marketing campaigns to increase brand awareness and attract users. As Vinted establishes its presence, it could prompt responses from competitors, possibly leading to changes in fee structures or service offerings. The success of Vinted in the U.S. could influence other European resale platforms to consider entering the market, further intensifying competition.
