What's Happening?
HAAT, a delivery company founded in 2018 in Umm al-Fahm by Dr. Hassan Abbasi, is expanding its operations through collaborations with Yango Deli and Israel Post. Initially established to address local
delivery challenges, HAAT has grown into a significant player in the Israeli delivery market, operating in over 50 cities with 5,000 couriers. The partnership with Yango Deli enhances HAAT's service by ensuring customers can order only in-stock items, while the collaboration with Israel Post allows for flexible home delivery options. HAAT's growth strategy includes expanding beyond food delivery to offer a variety of products and services.
Why It's Important?
HAAT's expansion and strategic partnerships highlight the evolving landscape of the delivery industry in Israel. By leveraging technology and forming alliances with established entities like Yango Deli and Israel Post, HAAT is enhancing customer experience and operational efficiency. This growth not only increases competition in the delivery market but also provides consumers with more choices and convenience. The company's ability to adapt and expand its service offerings reflects broader trends in the delivery sector, where flexibility and technological integration are key to meeting diverse consumer needs.
What's Next?
HAAT plans to continue its expansion, aiming to reach new areas such as Zikhron Ya’akov in early 2026. The company is also exploring opportunities to provide value in international markets. As HAAT grows, it may face challenges related to scaling operations and maintaining service quality. The company's focus on technological innovation and strategic partnerships will likely play a crucial role in its future success. Stakeholders, including local businesses and consumers, will be watching HAAT's progress as it seeks to establish itself as a leading delivery platform.
