What's Happening?
The American Hotel & Lodging Association (AHLA) has announced its new leadership for 2026, including the appointment of Marriott International's Liam Brown as the board chair. The AHLA, representing over
30,000 members from the hotel industry, aims to strengthen its strategic advocacy and workforce development programs under this new leadership. Brown, who will retire from Marriott in June 2026, will be succeeded by Thom Geshay of Davidson Hospitality as the board chair. The AHLA's leadership changes come as the U.S. prepares to host a series of large-scale global events, positioning the hotel industry to showcase American hospitality on a global stage.
Why It's Important?
The leadership changes at the AHLA are significant as they come at a time when the U.S. hotel industry is poised for growth, driven by upcoming global events. The new leadership is expected to guide the industry in capitalizing on these opportunities, enhancing the U.S.'s reputation as a premier hospitality destination. The AHLA's focus on advocacy and workforce development is crucial in addressing challenges such as labor shortages and regulatory changes. The leadership transition also highlights the importance of strategic planning and collaboration within the industry to ensure continued growth and success.
What's Next?
As the AHLA's new leadership takes charge, the organization is likely to focus on strengthening its advocacy efforts and supporting its members in navigating industry challenges. The upcoming global events present opportunities for the U.S. hotel industry to attract international visitors and boost economic activity. The AHLA will play a key role in coordinating industry efforts to ensure a seamless experience for visitors and promote the U.S. as a top hospitality destination. Ongoing collaboration with government agencies and industry stakeholders will be essential in achieving these goals.
