What's Happening?
Sugoi Consulting, a consultancy in the global metal decorating industry, has appointed John Robson, an experienced mechanical engineer, to enhance its engineering capabilities. This move is part of the company's strategy to expand its technical excellence
and service offerings. Robson, with over 25 years of experience, will lead product development and oversee technical operations. Additionally, Sugoi Consulting has secured investment from the North East Business & Innovation Centre (BIC) in Sunderland to improve its design, simulation, and product development capabilities. This investment will help the company develop more efficient workflows and expand its customer base beyond the metal decorating and packaging industry. Sugoi Consulting has also formed product development partnerships with Ruiyuan, a leading Asian metal decorating press and coater equipment manufacturer, and several European suppliers.
Why It's Important?
The appointment of John Robson and the investment in technology signify Sugoi Consulting's commitment to innovation and growth. By enhancing its engineering capabilities, the company aims to deliver high-quality solutions and expand its market reach. This development is crucial for maintaining competitiveness in the global metal decorating industry. The partnerships with international manufacturers like Ruiyuan position Sugoi Consulting as a key player in the industry, potentially leading to increased market share and influence. The investment from BIC also highlights the importance of regional support in fostering business growth and technological advancement.
What's Next?
Sugoi Consulting plans to leverage its enhanced capabilities to support an expanding customer base and explore new markets. The company will participate in METPACK, a major industry event, to showcase its innovations and strengthen its partnerships. The focus will be on delivering tailored solutions and expanding its role in local and global supply chains. The strategic objectives include utilizing cutting-edge technology to push the boundaries of design and deliver greater value to clients.
