What's Happening?
Viking has released its new 2026-2028 River Brochure, a comprehensive 232-page guide that positions the company as a leader in experiential travel. The brochure features a refreshed design, enhanced itinerary content, and expanded planning tools for travel agents and clients. It includes QR codes linking to exclusive Viking resources such as destination guides and ship tours. Viking is expanding its destination-focused offerings with new itineraries that provide deeper cultural experiences. Notable additions include the 15-day Wonders of India voyage and the 18-day Rhine, Main & Danube Odyssey. Viking is also expanding its river fleet, particularly in Europe and on the Nile, to accommodate growing interest in these regions.
Why It's Important?
The release of Viking's
new brochure underscores the company's commitment to expanding its market share in the experiential travel sector. By offering new itineraries and enhancing planning tools, Viking aims to attract a broader clientele interested in cultural and immersive travel experiences. This expansion is significant for the travel industry as it indicates a growing demand for unique travel experiences that go beyond traditional tourism. The inclusion of new destinations like India and expanded European routes reflects a strategic move to capture interest in diverse cultural experiences, potentially boosting local economies and tourism sectors in these regions.
What's Next?
Viking's new itineraries are set to begin in late 2027, with bookings already open for 2028 sailings. The company is offering an Explorer Sale with incentives such as free airfares and significant savings to encourage early bookings. As Viking continues to expand its fleet and itineraries, it is likely to see increased competition from other travel companies looking to capitalize on the growing demand for experiential travel. The success of these new offerings will depend on Viking's ability to deliver on its promise of cultural discovery and immersive experiences.
