What's Happening?
PAC Cosmetics, a Mumbai-based beauty brand, has been expanding its market presence under the leadership of Bonish Jain, who joined the company in 2014. Founded by Ramesh Jain in 2006, PAC Cosmetics initially focused on professional makeup tools but has since diversified into color cosmetics for both professional and consumer markets. The company operates a balanced omnichannel strategy, with online and offline sales contributing equally. Despite the competitive landscape dominated by venture-funded companies, PAC remains entirely self-funded. The company projects a gross merchandise value (GMV) of Rs 140-150 crore for the fiscal year 2025, with an EBITDA margin of 20-25% and a growth rate of 25% for the next fiscal year.
Why It's Important?
PAC Cosmetics' success
as a self-funded company highlights the potential for growth and sustainability without relying on external venture capital. This approach allows the company to maintain control over its operations and strategic direction. The brand's focus on high-quality products and careful market expansion has enabled it to compete effectively in the beauty industry. PAC's growth trajectory could serve as a model for other self-funded startups seeking to establish a strong market presence. Additionally, the company's success underscores the importance of innovation and adaptability in the rapidly evolving beauty sector.
