What's Happening?
Designers Tanner Richie and Fletcher Kassel, known for their brand Tanner Fletcher, hosted a wedding fair during New York Bridal Fashion Week. The event took place on the rooftop of Nine Orchard in the Lower East Side and featured a selection of Etsy
wedding vendors. The fair was inspired by the designers' own wedding planning journey and aimed to connect with their customer community and potential wedding vendors. The event showcased their wedding and event fashion collection, which included floral and ruffle designs, and was open to the public.
Why It's Important?
The wedding fair organized by Tanner Fletcher highlights the increasing trend of personalized and community-driven wedding planning. By collaborating with Etsy vendors, the designers are tapping into a market that values unique and handcrafted items, which is becoming more popular among modern couples. This event not only promotes their brand but also supports small businesses and artisans, fostering a sense of community and collaboration. The fair's success could encourage other designers to adopt similar approaches, blending fashion with personal engagement and community involvement.
What's Next?
Following the success of the wedding fair, Tanner Fletcher may continue to explore collaborations with Etsy and other platforms to expand their reach and influence in the wedding industry. The designers might also consider hosting similar events in other locations to engage with a broader audience. Additionally, the positive reception of their wedding collection could lead to further innovations in their designs, catering to the evolving tastes and preferences of modern couples.
