What's Happening?
Viaplay Content Distribution has announced its commitment to Seasons 2 and 3 of the Nordic noir crime thriller 'Veronika', positioning the series as a multi-season boxset. Previously, Viaplay had only been involved with Season 1, but the new deal marks a significant expansion of their involvement. The announcement comes ahead of the London TV Screenings, where Viaplay will present new titles to potential buyers. 'Veronika', which stars Alexandra Rapaport as a complex police officer, has already been licensed in 55 markets. The series is produced by Bigster and features a cast including Tobias Santelmann. The new seasons will be available across SkyShowtime’s 20 European markets, with Viaplay aiming to further extend its reach.
Why It's Important?
The expansion of
'Veronika' into additional seasons signifies Viaplay's strategic move to strengthen its position in the global streaming market. By offering the series as a multi-season boxset, Viaplay enhances its appeal to international buyers, potentially increasing its market share in the competitive streaming industry. This move also highlights the growing demand for Nordic noir, a genre known for its complex narratives and rich character development. The success of 'Veronika' could lead to increased investment in similar productions, benefiting the Scandinavian film and television industry. Additionally, the series' availability in multiple markets underscores the globalization of content distribution, allowing diverse audiences to access and appreciate international storytelling.
What's Next?
With the commitment to Seasons 2 and 3, Viaplay and its partners will focus on marketing the series to new markets and audiences. The upcoming London TV Screenings will be a critical platform for showcasing 'Veronika' to potential buyers. As the series continues to gain traction, further announcements regarding casting and plot developments for Season 3 are anticipated. The success of these seasons could influence Viaplay's future content strategy, potentially leading to more collaborations with international production companies and further expansion into new genres and markets.
