What's Happening?
Kering has selected 10 Chinese designers for its CRAFT residency program, aimed at fostering creativity and innovation in fashion. The program will include an international learning journey starting in Italy, followed by Paris and Shanghai, culminating
in a creative project presentation at Shanghai Fashion Week 2027. The initiative, launched in partnership with Shanghai Fashion Week, seeks to spotlight and elevate Chinese creative talent while promoting cultural exchange between China and Europe.
Why It's Important?
This residency program underscores Kering's commitment to nurturing emerging talent and promoting sustainable fashion practices. By focusing on craftsmanship, innovation, and business development, Kering is positioning itself as a leader in the global fashion industry. The program also highlights the growing importance of Chinese designers in the international fashion scene, potentially influencing future trends and business models.
What's Next?
The selected designers will embark on their residency in May, with the program expected to foster significant cultural and creative exchange. As the designers present their final projects at Shanghai Fashion Week, the industry will be keen to see how their work reflects the fusion of local originality with global perspectives. Kering's continued support for such initiatives may inspire other fashion houses to invest in similar programs.
