What's Happening?
Supergoop, a leading suncare brand, has announced the appointment of Melis del Rey as its new CEO, effective December 8, 2025. Del Rey brings over two decades of experience in the beauty and consumer products
industry, having previously held leadership roles at Amazon and Procter & Gamble. She is recognized for her expertise in brand building and beauty technology innovation. Del Rey aims to expand Supergoop's impact and deepen consumer connections, continuing the brand's mission of promoting sun protection.
Why It's Important?
The appointment of Melis del Rey as CEO marks a significant leadership change for Supergoop, which could influence the brand's strategic direction and growth trajectory. Del Rey's experience in scaling businesses and strengthening retail partnerships may help Supergoop enhance its market presence and consumer engagement. This leadership transition is crucial for the brand as it seeks to innovate and expand its product offerings in the competitive beauty industry. Stakeholders, including investors and consumers, will be watching closely to see how del Rey's vision shapes the future of Supergoop.
