What's Happening?
The Campaign Big Global Awards 2026 recognized 'Daisy vs Scammers' by VCCP for O2 as the winner in the Original Idea category. This accolade highlights the creative and innovative approach taken by VCCP in addressing the issue of scams, a prevalent concern
in the digital age. The campaign's success underscores the importance of originality in advertising, particularly in tackling real-world problems through creative solutions.
Why It's Important?
Winning the Original Idea category at the Campaign Big Global Awards signifies a major achievement for VCCP and O2, as it showcases their ability to creatively address consumer issues. This recognition not only enhances the reputation of the agencies involved but also sets a benchmark for future campaigns aiming to combine creativity with social responsibility. The award highlights the growing importance of originality in advertising, encouraging other agencies to innovate and address societal issues effectively.
