What's Happening?
Air New Zealand has appointed renowned Kiwi chef Josh Emett as its new culinary ambassador. Emett will focus on showcasing New Zealand's produce and culinary excellence across the airline's premium dining
experience. Known for his refined cooking style, Emett will design signature dishes to complement Air New Zealand's existing onboard menu for Premium Economy, Business Premier, and Business Premier Luxe classes on long-haul flights. The new menu items, featuring ingredients like New Zealand lamb and venison, will be available from October 2026. Emett aims to create a uniquely Kiwi experience that reflects New Zealand's food culture and enhances the in-flight dining experience.
Why It's Important?
This appointment underscores Air New Zealand's commitment to promoting New Zealand's culinary heritage and enhancing customer experience. By partnering with a celebrated chef like Emett, the airline aims to differentiate itself in the competitive aviation market, potentially attracting more premium passengers. The focus on local ingredients and culinary excellence not only boosts the airline's brand but also supports New Zealand's food producers and the broader tourism industry by showcasing the country's unique offerings to international travelers.
What's Next?
Air New Zealand will begin rolling out Emett's new menu items in October 2026, with further details to be announced in the coming months. The airline's culinary teams will collaborate with Emett and local producers to ensure the menu reflects the diversity and quality of New Zealand's regions. This initiative is expected to enhance the airline's reputation and customer satisfaction, potentially influencing other airlines to adopt similar strategies.
