What's Happening?
Lumina Resort in Wrightsville has emerged as the winner of Lodging Interactive's fourth annual Instagram Hotel Christmas Tree Competition. The contest, which ran from early December through January 5th, 2026, saw hotels globally participating to showcase their festive decorations. Lumina Resort's entry captured significant attention, garnering 144 likes, 10 comments, and 18 shares. The competition not only celebrated holiday creativity but also aimed to support local charities. As part of their victory, Lumina Resort donated $1,500 to The Healing Place of New Hanover County. Lodging Interactive, the organizer, is known for providing digital marketing services to the hospitality industry and continues to innovate with services like Social Media
Amplified and GuestCONNECT.
Why It's Important?
The competition highlights the growing trend of integrating social media engagement with community support initiatives in the hospitality industry. By participating in such contests, hotels can enhance their brand visibility and foster community goodwill. The donation to The Healing Place of New Hanover County underscores the potential for businesses to contribute positively to local communities. Additionally, Lodging Interactive's innovative services like Social Media Amplified and GuestCONNECT demonstrate the evolving landscape of digital marketing in hospitality, emphasizing the importance of direct bookings and customer engagement through tailored strategies.
What's Next?
The success of the Instagram Hotel Christmas Tree Competition suggests that similar initiatives may continue to gain traction, encouraging more hotels to participate in future events. Lodging Interactive plans to host the competition again in November 2026, potentially increasing participation and community impact. Hotels may also explore further integration of social media strategies to enhance guest experiences and drive bookings. As the hospitality industry continues to recover and adapt post-pandemic, such creative marketing efforts could play a crucial role in attracting guests and supporting local economies.
