What's Happening?
At the 2026 Golden Globe Awards, the jewelry and watch selections on the red carpet were marked by a return to classic elegance. Attendees opted for minimalistic yet impactful pieces, with many choosing to leave their necks bare, highlighting standout earrings and rings. Notable appearances included Jessie Buckley in Martin Katz earrings, Zoë Kravitz with a diamond hairpin by Jessica McCormack, and Selena Gomez in Chanel high jewelry. Tiffany & Co. was a prominent feature, with pieces like the Bird on a Rock brooch and a 15-carat emerald pendant worn by Miley Cyrus. Boucheron and Cartier also made significant impressions, with Boucheron showcasing diamond ivy brooches and Cartier dressing Elle Fanning in high jewelry necklaces. The event highlighted
a trend towards understated luxury, with natural diamonds and vintage timepieces taking center stage.
Why It's Important?
The emphasis on classic and understated jewelry at the Golden Globes reflects a broader trend in fashion towards timeless elegance over fleeting trends. This shift could influence consumer preferences, encouraging a move towards investment in high-quality, enduring pieces rather than fast fashion. For the jewelry and watch industries, this trend may lead to increased demand for classic designs and heritage brands, potentially boosting sales and brand loyalty. The prominence of brands like Tiffany & Co., Boucheron, and Cartier at such high-profile events underscores their influence and could enhance their market position. Additionally, the focus on natural diamonds and vintage watches may drive interest in sustainable and collectible luxury items, aligning with growing consumer awareness of ethical and environmental considerations in fashion.
What's Next?
As the trend towards classicism in jewelry and watches continues, brands may focus on expanding their collections of timeless pieces. This could involve reissuing vintage designs or creating new pieces that emphasize quality and craftsmanship. The success of brands like Tiffany & Co. and Boucheron at the Golden Globes may encourage other luxury brands to highlight their heritage and craftsmanship in marketing strategies. Additionally, the focus on natural diamonds and vintage timepieces may lead to increased interest in sustainable and ethical sourcing practices within the industry. As consumers become more discerning, brands that can offer transparency and authenticity in their products may gain a competitive edge.
