What's Happening?
Nike has released a new version of its remastered Air Max 95 OG Big Bubble, featuring a unique Photon Dust/Dark Raisin/Pencil Point/Sapphire color combination. This release follows the brand's tradition
of using a dark-to-light gradient fade, but with updated colors. The new colorway includes a Dark Raisin shade on the bottommost overlay, replacing the traditional black, and features brighter Sapphire accents on the lace loops, Air units, and outsole. The midsole uses a dark gray Pencil Point shade instead of the usual black foam. This release is part of Nike's effort to recreate the original 1995 version of the Air Max 95, which had seen changes over the years due to factory and material shifts. The new Sapphire colorway is available on Nike's e-commerce store and select U.S. retailers for $190.
Why It's Important?
The release of the new Air Max 95 OG Big Bubble Sapphire is significant for both Nike and sneaker enthusiasts. For Nike, it represents a continuation of their strategy to capitalize on nostalgia and the enduring popularity of classic sneaker designs. By remastering the Air Max 95 to resemble its original 1995 version, Nike taps into a market of collectors and fans who value authenticity and heritage in sneaker design. For consumers, this release offers an opportunity to own a piece of sneaker history, especially for those who missed out on previous limited releases. The availability of this new colorway also highlights Nike's ability to innovate within its classic product lines, keeping them relevant and desirable in a competitive market.
What's Next?
As the new Air Max 95 OG Big Bubble Sapphire becomes available, it is likely to attract attention from sneaker collectors and fashion enthusiasts. Given the popularity of previous releases, this colorway may sell out quickly, prompting potential restocks or new color variations in the future. Nike may continue to explore remastering other classic models, leveraging their historical designs to maintain consumer interest. Retailers and resellers will also be closely monitoring the demand for this release, which could influence pricing and availability in secondary markets.
