What's Happening?
Pete Champion, one of the original founders of the agency I-AM, has been instrumental in pioneering innovations in brand environments for over 20 years. As a founder partner, Champion focuses on developing
strategic approaches for clients, leading teams to create 'People Inspired Experiences' across various physical and digital interfaces. His work spans a diverse range of clients, including major brands like KFC, Pizza Hut, and Starbucks. The I-AM team operates globally, providing strategic creative thinking and design services across multiple sectors, including retail, hospitality, and leisure.
Why It's Important?
Champion's contributions to brand environment innovation are significant in the context of evolving consumer expectations and the increasing importance of experiential marketing. His work with I-AM highlights the growing trend of integrating physical and digital experiences to enhance customer engagement and brand loyalty. This approach is crucial for businesses aiming to differentiate themselves in competitive markets. The strategies developed by Champion and his team can influence industry standards and inspire other companies to adopt similar practices, ultimately shaping the future of brand interactions.
