What's Happening?
The Academy Awards, commonly known as the Oscars, will transition to streaming exclusively on YouTube starting in 2029. This marks a significant shift from their long-standing domestic partnership with Disney and ABC, which will conclude after the 100th Academy Awards in 2028. The Academy of Motion Picture Arts and Sciences announced a multi-year deal with YouTube, granting the platform exclusive global rights to the Oscars until 2033. This move aims to expand global access to the Oscars and other Academy events, such as the Governors Awards and the Student Academy Awards. The decision comes amid declining viewership for the awards show, although there was a slight increase in 2025, particularly among younger viewers accessing the event via
mobile devices.
Why It's Important?
The shift to YouTube represents a broader trend in the entertainment industry towards digital platforms, reflecting changing consumer habits and the growing influence of streaming services. By moving to YouTube, the Academy aims to reach a wider, more global audience, potentially revitalizing interest in the Oscars among younger demographics who are more inclined to consume content online. This transition could also set a precedent for other major televised events to consider digital platforms as primary distribution channels. The move underscores the challenges traditional broadcasters face in retaining viewership as audiences increasingly migrate to online platforms.
What's Next?
As the Oscars prepare to transition to YouTube, stakeholders in the entertainment industry will likely monitor the impact on viewership and engagement closely. The Academy and YouTube may explore innovative ways to enhance the viewing experience, potentially incorporating interactive elements or behind-the-scenes content to attract viewers. Additionally, other award shows and major televised events may evaluate the success of this transition as they consider their own distribution strategies. The partnership could also influence how advertisers approach the Oscars, with potential shifts in advertising strategies to align with digital consumption patterns.
