What's Happening?
Nada Raoof, previously an Executive Director at the Saudi Public Health Authority, has been appointed as the Director of Middle East operations for CF, a healthcare-focused management consultancy. Based in Riyadh, Raoof brings extensive experience in healthcare transformation, having led strategy and institutional excellence at the Public Health Authority of Saudi Arabia. Her work there included overseeing national public health priorities such as newborn health and infectious diseases. At CF, she will be responsible for expanding the firm's capabilities and client portfolio in the Middle East. CF, founded in 2013 in the UK, is known for its expertise in healthcare consulting and has supported over 1,500 engagements globally.
Why It's Important?
Raoof's appointment
is significant as it strengthens CF's presence in the Middle East, a region experiencing rapid growth and transformation in its healthcare sector. Her expertise aligns with Saudi Arabia's Vision 2030, which aims to enhance the country's healthcare infrastructure and services. By leading CF's operations in the Middle East, Raoof is expected to drive strategic initiatives that could lead to improved healthcare outcomes and increased investments in the region. This move also highlights the growing importance of healthcare consultancy in navigating complex health system transformations globally.
