What's Happening?
In the final season of 'Stranger Things', Millie Bobby Brown's character Eleven is seen wearing Nike Field General High sneakers, a nod to the show's 1980s setting. The costume design team, led by Amy
Parris, collaborated with Nike to recreate the vintage sneakers, originally released in 1982. The production was delayed due to the 2023 writers' strike, allowing the team to delve into Nike's archives. The sneakers were chosen for their period accuracy and functionality, supporting Eleven's action-packed scenes. Nike's collaboration with the show included releasing the sneakers as part of a special collection, highlighting the show's influence on fashion.
Why It's Important?
The inclusion of Nike's Field General High sneakers in 'Stranger Things' underscores the show's impact on fashion and consumer trends. By reviving a vintage sneaker, the show taps into nostalgia, appealing to both fans of the series and sneaker enthusiasts. This collaboration highlights the potential for media to drive product demand and influence fashion trends. It also demonstrates the strategic use of product placement in entertainment, which can lead to increased brand visibility and sales. The show's success in integrating fashion into its narrative could inspire similar collaborations in future productions.
