What's Happening?
Saie, a clean beauty brand, has launched its new CitySet Setting Spray, designed to extend makeup longevity while maintaining skin health. The product, which is available exclusively to Vogue readers before its official release, is formulated to last 16 hours without using toxic or irritating ingredients. Saie's founder and CEO, Laney Crowell, emphasized the importance of creating a setting spray that feels weightless and hydrating, avoiding the heavy, glue-like feel of traditional sprays. The CitySet Setting Spray uses hydrolyzed corn starch to mimic synthetic performance polymers, providing a fine mist that locks makeup in place. It also includes mandarin orange extract to protect against environmental stressors. The product aligns with Saie's philosophy
of combining clean ingredients with high performance, aiming to improve skin health while supporting diverse lifestyles.
Why It's Important?
The launch of Saie's CitySet Setting Spray highlights a growing trend in the beauty industry towards clean and sustainable products that do not compromise on performance. This development is significant as consumers increasingly demand transparency and efficacy from beauty brands. Saie's approach addresses concerns about the environmental and health impacts of traditional beauty products, which often contain harsh chemicals. By offering a product that is both effective and environmentally conscious, Saie is setting a precedent for other brands to follow. This shift could lead to broader changes in industry standards, encouraging more companies to prioritize clean formulations. The success of such products could also influence consumer expectations, pushing the market towards more sustainable practices.
What's Next?
As Saie continues to innovate within the clean beauty space, other brands may follow suit, leading to increased competition in the market. The reception of the CitySet Setting Spray will likely influence Saie's future product development and marketing strategies. If successful, it could encourage the brand to expand its product line with similar clean and high-performing offerings. Additionally, consumer feedback will be crucial in determining the spray's long-term success and could drive further improvements or new product launches. The beauty industry as a whole may see a shift towards more sustainable practices as brands respond to consumer demand for transparency and efficacy.
