What's Happening?
The Big 12 Conference is exploring the possibility of adding women's flag football as a sponsored sport, potentially starting in 2028. This initiative is being led by Big 12 commissioner Brett Yormark and Scott Draper, the conference's chief football and competition
officer, with support from the NFL. The move aligns with the growing popularity of flag football, which is set to debut in the Olympic Games in Los Angeles in 2028. Currently, over 65 NCAA schools offer women's flag football at the club or varsity level, and it is available at the high school level in at least 39 states. The Big 12, one of the Power 4 conferences, includes 16 full-member schools.
Why It's Important?
The introduction of women's flag football in the Big 12 could significantly impact the landscape of collegiate sports by providing more opportunities for female athletes. This move could also enhance the conference's reputation and attract new talent, aligning with broader efforts to promote gender equality in sports. The partnership with the NFL underscores the sport's potential for growth and the increasing recognition of flag football as a legitimate competitive sport. This initiative could also influence other conferences to consider similar expansions, further integrating flag football into the collegiate sports ecosystem.
What's Next?
If the Big 12 proceeds with this initiative, the next steps would involve formalizing the sport's inclusion, setting up the necessary infrastructure, and recruiting participating schools. The conference will likely work closely with the NFL to leverage their expertise and resources in promoting the sport. Stakeholders, including university athletic departments and potential sponsors, will play crucial roles in the successful implementation of this program. The decision could also prompt discussions among other conferences about expanding their sports offerings.
