What's Happening?
Gray Media has announced the appointment of Nicole Lewis as the new General Manager/Director of Sales for KBTX, a CBS affiliate located in Bryan-College Station, Texas. Effective May 4, 2026, Lewis brings over 30 years of experience in media sales, having
previously served as Sales Manager at WKMG in Orlando and Vice President/General Sales Manager at FOX in Houston. Her expertise spans linear and digital revenue growth, pricing strategy, and multi-platform execution. Gray Media, headquartered in Atlanta, Georgia, is the largest owner of top-rated local television stations in the U.S., reaching approximately 37% of U.S. television households.
Why It's Important?
The appointment of Nicole Lewis is significant for Gray Media as it continues to strengthen its leadership team in key markets. With her extensive experience in media sales and revenue growth, Lewis is expected to drive further success for KBTX, enhancing its market position and revenue streams. This move aligns with Gray Media's strategy to maintain its dominance in the U.S. television market, where it already owns the largest Telemundo Affiliate group and a comprehensive digital media portfolio. The leadership change could lead to innovative sales strategies and increased competitiveness in the media landscape.
