What's Happening?
The global personal accessories market has returned to growth in 2025, driven by strong performances in the jewellery and watch sectors. According to Euromonitor International, the market saw gains in both sales volume and value, with Asia Pacific leading
the growth. Consumers are increasingly favoring quality and durability over impulse purchases, prompting brands to focus on craftsmanship and long-term value. Jewellery accounted for 56% of global sales in 2025, with watches also seeing a resurgence, particularly in Asia Pacific, Western Europe, and the Middle East.
Why It's Important?
The rebound in the personal accessories market signals a shift in consumer behavior towards more considered purchases, emphasizing quality and emotional value. This trend presents opportunities for brands to innovate and differentiate through craftsmanship and sustainability. The growth in jewellery and watches also highlights the potential for economic expansion in emerging markets and the importance of adapting to changing consumer preferences. Brands that successfully communicate their value propositions are likely to outperform competitors.
Beyond the Headlines
The market's recovery underscores the importance of supply chain resilience and strategic investments in high-growth regions. As consumers redefine value, factors such as sustainability and responsible sourcing are becoming critical. Brands that embrace these elements and leverage technology for innovation are well-positioned for long-term success. Additionally, the rise in commodity prices and tariff uncertainties pose challenges, requiring brands to diversify sourcing and strengthen supply chains.
