What's Happening?
As companies plan their marketing strategies for 2026, accessibility is emerging as a crucial consideration in rebranding efforts. Jonathan Hassell, CEO at Hassell Inclusion, emphasizes the importance
of integrating accessibility into brand touchpoints, including images, colors, fonts, and language. The article highlights the need for brands to connect with diverse audiences, including those with accessibility needs, to avoid alienating potential customers. Accessibility professionals must understand both accessibility and brand value to effectively contribute to rebranding projects.
Why It's Important?
Incorporating accessibility into rebranding efforts is vital for ensuring that brands resonate with a wide range of audiences, including those with disabilities. By prioritizing accessibility, companies can enhance their brand equity and avoid costly mistakes that could alienate significant portions of their target market. This focus on inclusivity not only aligns with ethical considerations but also offers substantial commercial benefits by expanding the brand's reach and improving customer engagement.
What's Next?
Companies are encouraged to embed inclusivity from the start of the rebranding process and ensure consistency across all brand elements and media channels. Offering personalization options, such as dark mode, can enhance website accessibility. Updating thinking on fonts and color combinations is essential for meeting accessibility standards. Collaborating with accessibility professionals who understand brand value is crucial for achieving successful rebranding outcomes.
