What's Happening?
Business Insider has won the Digiday Video and TV award for Best Multi-Platform Video Campaign for its 'Connected Journeys' series with the Marriott Bonvoy Boundless Card. The campaign, a six-part video series, highlights the intersection of travel, rewards,
and personal passions. It was distributed across multiple platforms, including Business Insider's channels and Roku, reaching millions of viewers. The series was praised for its engaging storytelling and effective distribution strategy, showcasing real-life travel experiences.
Why It's Important?
This award highlights the effectiveness of multi-platform storytelling in reaching diverse audiences. Business Insider's success demonstrates the power of combining journalism with creative content to engage viewers. The campaign's focus on travel and rewards resonates with audiences seeking meaningful experiences, reflecting a shift towards content that is both informative and entertaining. This recognition underscores the importance of innovative content strategies in media, as companies strive to capture and retain audience attention in a competitive digital landscape.
