What's Happening?
Taylor Swift has cast Graham Norton in the music video for her single 'Opalite' from the album 'The Life of a Showgirl'. The video, which features a whimsical and fantastical theme with a retro 90s aesthetic, includes appearances by actors Domhnall Gleeson, Greta Lee, Jodie Turner-Smith, and musician Lewis Capaldi. The storyline involves Swift's character befriending a pet rock and Gleeson's character having a similar friendship with a cactus, brought together by a magical spray called Opalite. Norton plays a salesman in the video, while other guest stars take on various roles. The video is directed and written by Swift, who expressed her excitement about working with Norton and the other stars, whom she met during an appearance on Norton's
chat show in October 2025.
Why It's Important?
This collaboration highlights the growing influence of Graham Norton in the U.S., as his chat show has become increasingly popular among American audiences. Taylor Swift's decision to include Norton and other notable figures from her appearance on his show underscores the transatlantic appeal of British entertainment personalities. The music video is expected to boost the popularity of the single 'Opalite', which had already reached No. 2 in the UK charts. This move also reflects Swift's creative approach to her music videos, often incorporating unique and engaging narratives that resonate with her audience.
What's Next?
The music video for 'Opalite' is set to be released on YouTube, Spotify, and Apple Music, potentially increasing the song's chart performance. Fans and industry observers will be watching to see how the video impacts the single's popularity and whether it will climb back up the charts. Additionally, the collaboration may lead to further cross-cultural projects between American and British entertainment figures, as Swift continues to leverage her platform to create innovative content.
