What's Happening?
MusicBird, a boutique rights company, has acquired the publishing catalog of the R&B duo Majid Jordan. This acquisition includes both the duo's own songs and their collaborations, covering the writers' and publishers' shares of Majid Al-Maskati and Jordan Ullman's catalog. Notable tracks in the catalog include 'Her,' 'Gave Your Love Away,' and 'Stars Align,' as well as co-writing credits on global hits like Drake's 'Hold On, We're Going Home' and DJ Khaled's 'For Free.' This move is part of MusicBird's strategy to invest in established catalogs, following a recent deal with the estate of grunge-era producer Rick Parashar. MusicBird's portfolio now includes over 2,000 songs from several hundred artists, managed in collaboration with publishers,
labels, and industry stakeholders.
Why It's Important?
The acquisition of Majid Jordan's catalog by MusicBird highlights the growing trend of investing in music rights as a lucrative business strategy. This move not only expands MusicBird's portfolio but also underscores the value of established music catalogs in generating long-term income and valuation growth. For the music industry, such acquisitions can lead to increased exposure and revenue for artists, as companies like MusicBird work to maximize the potential of these catalogs. The deal also reflects the ongoing interest in R&B and pop music, with Majid Jordan's work having generated billions of streams and significant influence in contemporary music production.
What's Next?
With the acquisition complete, MusicBird is likely to focus on leveraging Majid Jordan's catalog to reach new audiences and increase the value of the songs. This could involve strategic partnerships, licensing deals, and marketing efforts to introduce the duo's music to broader markets. Additionally, MusicBird's continued investment in established catalogs suggests that further acquisitions may be on the horizon, potentially involving other influential artists and producers. The music industry will be watching closely to see how MusicBird's strategy unfolds and what impact it will have on the market for music rights.
