What's Happening?
Luca de Meo, CEO of Kering, has outlined a strategic plan to integrate technology into the luxury fashion industry. Speaking at the Kering Innovation Day in Paris, de Meo emphasized the need to use technology to enhance design, supply chain efficiency, and customer experience. The plan includes leveraging AI and 3D technology to boost creativity and productivity. De Meo, who has a background in the automotive industry, aims to apply lessons from other sectors to drive innovation in luxury fashion. This initiative is part of Kering's efforts to remain competitive in a challenging market.
Why It's Important?
Kering's focus on technology integration highlights the growing importance of digital innovation in the luxury fashion industry. By adopting advanced technologies,
Kering aims to improve operational efficiency and enhance the customer experience, which is crucial in a market facing economic challenges and changing consumer preferences. This strategic shift could set a precedent for other luxury brands, encouraging them to embrace technology to stay relevant and competitive. Additionally, the use of AI and 3D technology could lead to more sustainable practices, addressing concerns about overproduction and environmental impact.
