What's Happening?
Explore Worldwide, a small-group adventure travel operator, is expanding its operations in Australia as part of a broader international growth strategy. The company's Product & Operations Director, Rachael Stone, has highlighted climate change as the most significant risk to the travel industry over the next five years, surpassing geopolitical concerns. The company is adapting its operations to address the challenges posed by climate change, such as wildfires, flooding, and rising temperatures, which are altering traditional travel seasons. Explore Worldwide is shifting its focus to cooler destinations like Scandinavia, the Baltics, and Iceland, where demand is increasing as travelers seek relief from extreme heat. The company is also exploring
new destinations and expanding its offerings in northern Europe. Tour leaders are required to adjust itineraries in real-time to accommodate changing conditions.
Why It's Important?
The emphasis on climate change as a primary threat to the travel industry underscores the growing impact of environmental factors on global tourism. As traditional travel patterns are disrupted, the industry must adapt to ensure sustainability and continued growth. Explore Worldwide's strategy to focus on cooler destinations and adjust itineraries reflects a broader trend in the travel sector to mitigate the effects of climate change. This shift not only affects travel operators but also has implications for local economies that rely on tourism. The company's approach to responsible travel, which includes reducing carbon intensity and supporting local communities, highlights the increasing demand for sustainable tourism practices. This trend could lead to significant changes in how travel companies operate and market their services.
What's Next?
Explore Worldwide plans to continue its expansion in Australia, aiming to double its local team within the next two years. The company anticipates that Australia and North America could generate up to 50% of its total revenue by 2030. As the travel industry adapts to climate change, other operators may follow Explore Worldwide's lead in focusing on sustainable practices and exploring new destinations. The company's emphasis on responsible travel and immersive experiences is likely to attract more first-time travelers and those seeking meaningful travel experiences. The ongoing adaptation to climate change will require continuous innovation and collaboration within the industry to address the unpredictable nature of environmental challenges.
