What's Happening?
Jordan Brand is set to release a new version of the Jordan Sixty Plus sneaker, which originally debuted in 2009. The sneaker is a mash-up of various Air Jordans worn by Michael Jordan during his 60-point games. The new low-top version will be available in 2026, featuring two colorways: 'Carolina Blue' and all-white with icy blue accents. The design incorporates elements from Air Jordan models 1, 2, 5, and 7, with notable features like the toe box from Air Jordan 1 and the ridged heel tab from Air Jordan 2. The sneaker will be priced at $160 and available through Nike's website and select retailers.
Why It's Important?
The release of the Jordan Sixty Plus Low highlights the continued influence of Michael Jordan's legacy in the sneaker industry. Jordan Brand's strategy
of blending historical significance with modern design appeals to both collectors and new consumers. This release could boost sales and reinforce the brand's position in the competitive sneaker market. The sneaker's design, which pays homage to Jordan's iconic performances, may attract basketball fans and sneaker enthusiasts alike, potentially increasing demand and driving engagement with the brand.
What's Next?
The Jordan Sixty Plus Low is expected to launch in summer 2026, with anticipation building among sneaker collectors and fans. Nike and Jordan Brand may leverage this release to further expand their product lines and explore additional collaborations or limited editions. Retailers and consumers will likely prepare for the release, with marketing campaigns and pre-order opportunities potentially increasing visibility and sales.
