What's Happening?
Colin Shields, a former executive at Simon & Schuster, has been appointed as the senior director of sales and marketing for North America at Lonely Planet. This newly created role aims to expand the company's
commercial presence across the United States and Canada. Shields brings over 20 years of experience from Simon & Schuster, where he held various senior sales leadership positions, including VP and executive director of global digital and international sales. Lonely Planet's publisher and VP, Piers Pickard, emphasized that Shields's expertise in both traditional and digital channels will be crucial for advancing the company's vision in North America.
Why It's Important?
The appointment of Colin Shields is significant as it marks Lonely Planet's strategic move to strengthen its market position in North America. By leveraging Shields's extensive experience in sales and marketing, the company aims to enhance its retail and distribution partnerships. This development could lead to increased visibility and sales of Lonely Planet's guidebooks, potentially impacting the travel and publishing industries. The expansion efforts may also influence how travel content is consumed, aligning with evolving consumer preferences for digital and print media.
