What's Happening?
Therma-Tru's Veris Modern Grain entryway system has recently been recognized with several prestigious industry awards. The system was named a 2025 GOOD DESIGN Award winner, included in the 75 Top Building
Products by Building Design+Construction, and received a Product Innovation Award from Architectural Products. The Veris Modern Grain entryways, launched in July, feature a mixed-material aesthetic that combines fiberglass panels with glass, offering a customizable solution for architects and designers. The doors are available in various configurations, including hinged or pivot openings, and can be customized with different styles, levels of privacy, and finishes. The fiberglass panels utilize Therma-Tru's Accugrain Technology, providing a realistic walnut woodgrain appearance finished with the PrismaGuard stain system in six colors.
Why It's Important?
The recognition of Therma-Tru's Veris Modern Grain entryways underscores the growing demand for innovative and customizable building products in the U.S. construction industry. These awards highlight the product's contribution to modern architectural design, offering a versatile solution that blends aesthetic appeal with functional performance. The accolades from respected industry publications and organizations enhance Therma-Tru's reputation as a leader in door manufacturing, potentially increasing its market share and influencing design trends. The product's success also reflects a broader industry shift towards sustainable and mixed-material solutions, which are increasingly favored by architects and builders seeking to meet contemporary design and environmental standards.
What's Next?
Following the recognition, Therma-Tru may experience increased interest and demand for its Veris Modern Grain entryways. The company could leverage this momentum to expand its product offerings or explore new markets. Additionally, the awards may prompt competitors to innovate and develop similar mixed-material solutions, potentially driving further advancements in the building products industry. Architects and designers might increasingly incorporate such customizable entryways into their projects, influencing future architectural trends and consumer preferences.
