What's Happening?
Vogue has reported on the latest beauty trends emerging from the London Fashion Week for the fall/winter 2026 season. The event showcased a variety of innovative makeup and hair styles, with a particular focus on 'misty eyes'—a trend characterized by
smoky-grey powdered lids. This look was prominently featured in Tolu Coker's show, where makeup artist Bea Sweet collaborated to create a 90s-inspired aesthetic using cold tones. Additionally, the MAC Pro Team at Conner Ives' show drew inspiration from cinema's femme fatales, incorporating a soft-wash, garage door-style eyeshadow with shades of green, gray, and pink. The event also saw creative hair styling, with Bora Aksu's models adorned with beaded hats and veils, contributing to a romantic yet slightly eerie atmosphere.
Why It's Important?
The beauty trends highlighted at London Fashion Week are significant as they set the tone for upcoming fashion seasons and influence consumer preferences globally. The emphasis on misty eyes and creative hair styling reflects a shift towards more dramatic and expressive beauty looks, which could impact product development and marketing strategies within the beauty industry. These trends also offer insights into cultural and aesthetic shifts, as designers and makeup artists draw inspiration from historical and cinematic sources. The adoption of these trends by influential fashion houses and makeup brands can lead to widespread popularity, affecting sales and brand positioning in the competitive beauty market.
