What's Happening?
Cruiseabout, a specialist cruise brand within Flight Centre Travel Group (FCTG), has achieved the highest employee satisfaction score across the group, with a 94 percent result in its latest Great Place to Work survey. This score surpasses the national
certification benchmark and follows a period during which the company hosted two leadership conferences at sea. The conferences were held onboard Voyager of the Seas with Royal Caribbean International and Crown Princess with Princess Cruises, bringing together team leaders for strategy sessions and networking. Cruiseabout's general manager, Brad Kennedy, attributes the high satisfaction score to a deliberate focus on culture and team experience.
Why It's Important?
The high employee satisfaction score reflects Cruiseabout's commitment to building a positive workplace culture and providing experiences that foster team cohesion. By hosting leadership conferences onboard cruise ships, the company reinforces its dedication to immersing employees in the cruise experience, which is central to its business. This approach not only enhances employee engagement but also aligns with the brand's goal of delivering exceptional customer experiences. As Cruiseabout expands its retail network and recruits new leaders, the emphasis on culture and team experience is likely to attract top talent and drive business success.
What's Next?
Cruiseabout is expanding its retail network and recruiting leaders for new stores in Brisbane, Sydney, and Melbourne, as well as a new home-based sales team. The brand is also hiring experienced travel advisors across its existing network. New leaders will have the opportunity to participate in FCTG's Business Ownership Scheme, allowing them to invest in and share in the success of the stores they run. This expansion presents significant opportunities for growth and success within the brand, as Cruiseabout continues to build a strong team and steer its business forward.
