What's Happening?
Syngenta has announced the appointment of Frank Santiago as district sales manager for its Professional Solutions division, focusing on the turf and ornamental markets in the western United States. Santiago, based in Tucson, Arizona, brings extensive
experience from his previous roles at BASF, Corteva, and Simplot. His background includes a decade at the University of Arizona, where he was involved in student recruitment and diversity initiatives. Santiago will oversee eight territory managers, including Lorabeth Catterson, who has been appointed as a territory manager following Greg Fukumitsu's retirement. Catterson, who joined Syngenta in 2023, has a background in golf course management and holds degrees in data science and plant sciences.
Why It's Important?
The appointment of Frank Santiago and Lorabeth Catterson is significant for Syngenta as it aims to strengthen its presence in the western U.S. turf and ornamental markets. Santiago's leadership and experience are expected to enhance customer relationships and support the company's growth in these sectors. The focus on building a strong sales team underscores Syngenta's commitment to providing innovative solutions and addressing the challenges faced by its customers. This strategic move is likely to improve Syngenta's market position and drive success in the competitive agricultural industry.
