What's Happening?
In 2025, Mizuno, On, and Onitsuka Tiger emerged as the top sneaker brands gaining visibility on social media, according to Heuritech's AI-powered analysis. Mizuno led with a 30% growth, followed by On and Onitsuka Tiger. Despite a forecasted decline in overall
sneaker sales, these brands capitalized on social media trends to enhance their market presence. The women's market showed significant growth for Mizuno, while Onitsuka Tiger and On also saw substantial increases. The retro trainer category is expected to grow by 7% in 2026, offering a bright spot in an otherwise declining market.
Why It's Important?
The rise of these brands on social media highlights the shifting dynamics in consumer engagement and marketing strategies. As traditional sales channels face challenges, leveraging social media visibility becomes crucial for brand growth. This trend underscores the importance of digital presence in the competitive sneaker industry, where consumer preferences are increasingly influenced by online platforms. The growth in the retro trainer category suggests a consumer shift towards nostalgic and classic styles, providing opportunities for brands to innovate within this niche.
