What's Happening?
Emma Grede, a British entrepreneur known for her involvement with brands like Skims and Good American, faced criticism following her comments on the podcast She's So Lucky. Grede explained her decision not to invest in Ami Colé, a makeup brand founded
by Diarrha N'Diaye-Mbaye, stating she didn't see anything extraordinary in the brand or its founder. Despite this, Grede later hired N'Diaye-Mbaye at Skims, suggesting a change in her perception. The comments have sparked discussions about the pressures on Black women founders to be exceptional and the scrutiny they face. Grede's remarks have been seen as dismissive of the brand's impact and the founder's achievements.
Why It's Important?
The controversy highlights ongoing challenges faced by Black women entrepreneurs in gaining recognition and investment. Grede's comments underscore the broader issue of bias in the investment community, where minority founders often face higher scrutiny and are expected to demonstrate exceptional qualities. This situation reflects the systemic barriers that can hinder the growth of diverse businesses. The backlash against Grede's comments also points to a growing awareness and demand for equity in business opportunities, emphasizing the need for investors to recognize and support diverse talent and ideas.












