What's Happening?
Adidas and Fear of God Athletics have announced significant discounts on their collaborative basketball shoes as their partnership comes to a close at the end of 2025. The Adidas x Fear of God Athletics II Basketball shoes, originally priced at $180, are now available for $54 online, marking a 70% discount. Shoppers can choose from three colorways: Wonder Oxide, Ash Pearl, and Trace Green. Additionally, the Ash Silver colorway is reduced from $190 to $80. The collaboration, which began in 2020 under the direction of Fear of God founder Jerry Lorenzo, has been known for its minimalist design approach. Despite the partnership's conclusion, a new model, the Fear of God Athletics Basketball III, is set to launch in 2026.
Why It's Important?
The end of the Adidas and
Fear of God partnership marks a significant moment in the sportswear industry, highlighting the challenges of sustaining high-profile collaborations. The substantial discounts on the remaining stock suggest a strategic move to clear inventory, potentially impacting market dynamics and consumer expectations. This development may influence future collaborations, as brands assess the viability and longevity of such partnerships. For consumers, the discounts provide an opportunity to purchase high-quality basketball shoes at a fraction of the original cost, potentially increasing brand loyalty and market reach.
What's Next?
As the partnership concludes, the release of the Fear of God Athletics Basketball III in 2026 will be closely watched by industry analysts and consumers alike. The new model's performance in the market could set the tone for future collaborations between high-fashion designers and sportswear brands. Additionally, the response from consumers and athletes, who have been key supporters of the Adidas x Fear of God line, will be crucial in determining the success of future releases. The industry will also be observing how Adidas navigates its brand strategy post-partnership.
