What's Happening?
The Hospitality Sales and Marketing Association International (HSMAI) Foundation has announced its 2026 Board of Directors and Executive Committee, led by newly appointed Chair Amanda Voss. Voss, a commercial and sales executive, succeeds Lori Kiel, who
completed her term as Chair. The Foundation aims to invest in a skilled and diverse workforce for the global hospitality industry, focusing on education, mentorship, and career development. Under Voss's leadership, the Foundation plans to expand initiatives across its core pillars—Attract, Develop, and Engage—to foster a competitive and future-ready workforce.
Why It's Important?
The appointment of Amanda Voss as Chair of the HSMAI Foundation signifies a continued commitment to strengthening the hospitality industry's workforce. By focusing on education and career development, the Foundation aims to address challenges such as talent shortages and evolving industry demands. This leadership change is crucial for guiding strategic initiatives that enhance workforce resilience and competitiveness. The Foundation's efforts to expand access to education and mentorship can help attract new talent and support existing professionals in adapting to industry changes, including technological advancements and shifting consumer preferences.
What's Next?
The HSMAI Foundation will continue to implement programs that support workforce development, including academic partnerships, scholarships, and certification programs. The Foundation plans to release its annual State of Talent Report, providing insights into career journeys and emerging industry trends. Engagement opportunities will be expanded through mentorship and leadership development initiatives. The Foundation's focus on AI and commercial talent reflects a proactive approach to preparing the workforce for future challenges. These efforts are expected to contribute to a more agile and competitive hospitality industry.
