What's Happening?
Netflix has concluded a competitive selection process, known as a 'bake-off', to choose a production company for a new reality game show based on the iconic board game Monopoly. Studio Lambert, known for its successful show 'The Traitors', emerged as the winner.
The company will produce the show in collaboration with Hasbro Entertainment. This decision follows Netflix's acquisition of the rights to Monopoly from Hasbro last year. The bake-off involved around 50 companies submitting creative ideas, with 30 being pre-approved by Netflix. Studio Lambert's victory is part of its ongoing success in the U.S., having recently won an Emmy for 'The Traitors'. The company is also working on other projects, including a reality version of 'Fallout' for Amazon and a civilian version of 'The Traitors' for NBC.
Why It's Important?
This development highlights Netflix's strategy to expand its unscripted content offerings by leveraging popular cultural icons like Monopoly. The collaboration with Studio Lambert, a company with a proven track record in reality TV, suggests a strong potential for the show's success. This move could attract a diverse audience, including fans of the board game and reality TV enthusiasts, potentially boosting Netflix's subscriber base. Additionally, the bake-off process reflects Netflix's openness to innovative ideas from a wide range of production companies, fostering creativity and competition in the industry. This could lead to more diverse and engaging content for viewers.
What's Next?
Studio Lambert will begin production on the Monopoly reality game show, with expectations to deliver a format that resonates with audiences familiar with the board game. Netflix's decision to involve multiple companies in the bake-off suggests that other projects may also emerge from this process, as Netflix continues to explore new content avenues. The success of this show could influence future collaborations between Netflix and other production companies, potentially leading to more adaptations of popular games and cultural phenomena into reality TV formats.
