What's Happening?
Ubisoft has shifted its approach to handling leaks about the rumored Assassin's Creed Black Flag remake. Previously, the company had threatened legal action against Matt Ryan, the lead actor associated
with the game, for disclosing information. However, Ubisoft's official Assassin's Creed X account recently engaged in light-hearted social media banter, using a popular meme to respond to new leaks. These leaks included images of a statuette of the game's protagonist, Edward Kenway, which surfaced on a second-hand site. This marks a change in Ubisoft's strategy, as the company appears to be embracing the leaks with humor rather than legal threats.
Why It's Important?
The change in Ubisoft's response to leaks reflects a broader trend in the gaming industry where companies are increasingly using social media to manage public relations. By engaging with fans through humor, Ubisoft may be attempting to build goodwill and maintain interest in the Assassin's Creed franchise. This approach could help mitigate negative publicity and foster a more positive relationship with the gaming community. Additionally, the leaks and subsequent social media engagement keep the game in the public eye, potentially boosting anticipation and sales upon its official release.
What's Next?
While Ubisoft has not officially confirmed the existence of the Black Flag remake, the continued leaks and social media engagement suggest that an announcement may be forthcoming. Fans of the franchise are likely to keep a close watch on Ubisoft's communications for any official updates. The company's handling of the situation could influence how other gaming companies address similar leaks in the future, potentially leading to more open and engaging interactions with their audiences.
