What's Happening?
Actor Lola Tung has brought back a popular sneaker trend by wearing cow print Sambas in a new holiday campaign for Foot Locker and adidas Originals. The sneakers, characterized by their light cream color
with darker spots and a tan sole, have become a fashion statement. Tung was photographed wearing the sneakers while posing in front of a giant billboard, and she shared the campaign video on her social media. Styled by Britt McCamey, Tung's outfit also included a leather jacket by Fay and jeans by The Attico, complemented by accessories from Valentino and Gentle Monster.
Why It's Important?
Lola Tung's involvement in the campaign highlights the influence of celebrities in shaping fashion trends, particularly among younger audiences. The revival of the cow print sneaker trend reflects the ongoing popularity of animal prints in fashion, which can drive consumer interest and sales for brands like adidas. This collaboration also underscores the strategic partnerships between fashion brands and celebrities to reach broader audiences and enhance brand visibility. The campaign's success could influence future marketing strategies in the fashion industry, emphasizing the role of celebrity endorsements.
